Saturday, June 12, 2010

A "real" bookstore


If you love books certainly you like the experience of visiting real bookstores, spending afternoons wandering the shelves. The Zoomii website tries to replicate this experience in the online world.

Actually, the bookshop works as an interface to Amazon.com. Visitors can zoom in and out among several virtual shelves before picking a book. This is a nice example of using real world metaphor in e-commerce websites.

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